A PODCAST OF UNLOCK HEALTH
The Move in Healthcare Growth

The Move in Healthcare Growth

As healthcare marketers we know three things to be true: helping people is why we do this job, what's expected of us can get overwhelming, and there's power in community.

Join us each week for stories of marketing struggles and success, as we build THE community to answer THAT question: What is THE MOVE in healthcare marketing?

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Recent Episodes

Nov. 19, 2024

The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of Marketing and Communication…
Nov. 5, 2024

The Move in Marketing through a Healthcare Crisis with Amy Comeau

Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain…
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The Move in Healthcare Marketing Technology with Dan Lavelle

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Oct. 9, 2024

The Move in Healthcare Conference ROI with Colin Hung

In this episode, Larry hosts Colin Hung, a seasoned expert in healthcare marketing and frequent conference attendee, to discuss the importance of healthcare conferences and how to maximize their value. The conversation cover…
Oct. 9, 2024

The Move in Creating Behavioral Healthcare Culture and Team with Michael Castanon

In this episode of 'The Move,' host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Alter Behavioral Health. They discuss the critical role of culture and empathy in healthcare le…
Sept. 20, 2024

The Move in AI for Behavioral Health Marketing with Glenn Hadley

In this episode, Larry Williams discusses the intersection of AI and behavioral health marketing with Glenn Hadley, Senior Director of Growth at Unlock Health. They explore the transformative impact of AI on the healthca…

About the Hosts

Larry Williams Profile Photo

Larry Williams

Podcast Host & Marketing Strategist

From his love of biographies to his enjoyment of interviews, Larry loves hearing others' stories and feels that we can learn from others' journeys. As a self-described podcast nerd, he couldn’t wait to speak to healthcare marketing leaders and help them tell their stories.

When he is not hosting conversations, Larry prides himself on serving healthcare marketing teams as an industry strategist with Unlock Health. He focuses on understanding the goals of communications teams and crafts strategies to meet those goals. He works closely with the Unlock Health Team to develop a customized plan to meet every client's objectives.

Conversations with creative teams come naturally as he has supported marketing teams in all areas of the marketing process, from traditional marketing activations to now focusing on guiding digital strategies. Through it all, he always strives to provide a consultative, customer-centric approach.

Larry and his wife are both Middle Tennessee natives. They have two amazing daughters and a dog who loves to interrupt Zoom meetings. When he is not spending time with his family, you will probably find him reading, running, or enjoying being outside.

Dave Grauel Profile Photo

Dave Grauel

Podcast Host & Producer and Director of Marketing

As a 20+ year creative professional, Dave’s career has included experience in both agency and internal marketing departments serving in the roles of graphic designer, creative lead, marketing department manager, and director of marketing across verticals from small family-owned businesses to healthcare marketing, safety engineering, digital marketing, and international relations.

By day, as a director of marketing for Unlock Health, Dave oversees the creation, implementation, and results of the agency's annual marketing plan with a direct eye on meeting the organization’s overall growth plan. Working across all healthcare verticals with a direct focus on senior living and behavioral health, he provides the company and its leadership with an omnimedia plan of marketing opportunities and deliverables that showcase its best-in-class team as the leading provider of performance websites and digital marketing services in healthcare.

No matter the industry Dave has worked in, he has held to the truth that the foundation of successful marketing is the ability to tell a good story. All marketing is making a human-to-human connection at the intersection of a brand’s “why and what” and a customer’s “how.” Building from that unique story of value and differentiation is what makes marketing strategies click.

Hailing from Annapolis, MD, Dave loves all things related to Baltimore sports, cooking, photography, being on the water, and traveling. For the last two years Dave, his wife Heidi, and their six kids are using the opportunity of the remote work envir… Read More