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Sept. 20, 2024
The Move in AI for Behavioral Health Marketing with Glenn Hadley
In this episode, Larry Williams discusses the intersection of AI and behavioral health marketing with Glenn Hadley, Senior Director of Growth at Unlock Health.
They explore the transformative impact of AI on the healthcare marketing landscape, emphasizing the importance of trust and consistency across digital channels. Glenn shares insights on using AI for data aggregation and creating patient personas, enhancing both clinical and marketing effectiveness. The conversation underscores the need to humanize AI-generated content and ensure data security in clinical applications.
Key takeaways include maintaining a cohesive brand message, leveraging AI for efficiency with human oversight, and prioritizing data security.
In this episode, Larry Williams discusses the intersection of AI and behavioral health marketing with Glenn Hadley, Senior Director of Growth at Unlock Health.
They explore the transformative impact of AI on the healthcare marketing landscape, emphasizing the importance of trust and consistency across digital channels. Glenn shares insights on using AI for data aggregation and creating patient personas, enhancing both clinical and marketing effectiveness. The conversation underscores the need to humanize AI-generated content and ensure data security in clinical applications.
Key takeaways include maintaining a cohesive brand message, leveraging AI for efficiency with human oversight, and prioritizing data security.
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