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July 31, 2024
The Move in Experiential Marketing with Summer Menegakis
In this episode of 'Unlock Health,' Larry Williams speaks with Summer Menegakis, Vice President of Marketing and Communications at CCL Hospitality Group, on the importance of experiential marketing.
The discussion covers aligning brand value propositions, creating immersive events, the power of storytelling, the integration of social media, and the use of innovative technologies like virtual reality and augmented reality in marketing strategies.
Summer also shares advice on guerrilla marketing for those with limited budgets and the significance of being a disruptor in the marketing field.
Key takeaways include:
- The importance of storytelling
- Emotional connection
- Collaboration between marketing and sales teams
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