The Move in Healthcare Marketing to GenX

In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities.

00:00 Introduction and Special Guest Introduction

03:50 Alan Shoebridge's Career Journey

06:34 Importance of Generational Marketing in Healthcare

07:38 Targeting Gen X and Millennials

09:31 Maintaining a Cohesive Brand Across Generations

13:42 Adapting to Technological Changes in Communication

18:58 Leveraging AI in Healthcare

22:52 The Role of Social Media in Healthcare Marketing

33:13 Final Advice and Closing Remarks

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