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Aug. 14, 2024
The Move in Healthcare Performance Marketing with Matt Russell
In this episode of The Move, Larry Williams from Unlock Health welcomes Matt Russell, General Manager of Performance Marketing at Unlock Health, to discuss the intricacies of performance marketing in the healthcare industry.
The conversation covers the evolution of performance marketing, its unique challenges in the healthcare sector, and the importance of aligning marketing efforts with financial outcomes.
Matt shares insights from his extensive experience, including his tenure at Google, emphasizing:
- the value of high-quality content
- real-time optimization
- patient engagement
They also discuss strategies for dealing with regulatory constraints, staying updated with industry trends, and the future impact of search generative experiences.
The episode concludes with practical advice for marketers looking to thrive in this evolving landscape.
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