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In this episode, Larry Williams from Unlock Health interviews Mike King, a seasoned video production expert specializing in healthcare marketing. They discuss the evolving significance of video content in healthcare, particularly the rise of short-form videos for recruitment, training, and engagement.
Insights include how to create a sustainable video strategy, the importance of having a clear goal for video production, and leveraging new technologies like AI for efficient content management.
Mike shares lessons from his extensive career, emphasizing the need for creative planning and nimble, respectful production practices in healthcare environments.