The Move in Mental Health Marketing: Breaking Stigma & Saving Lives with Lindsey Meyers

In this episode of 'The Move,' host Larry Williams engages in a compelling conversation with Lindsey Meyers from Avera Health. They discuss the critical issue of suicide prevention and the rapid decision-making that can lead to suicide. Lindsey delves into Avera's proactive strategies, including their impactful 'Ask the Question' campaign, which encourages the public to directly ask their loved ones about suicidal thoughts. She shares her extensive experience in communications and behavioral health marketing, highlighting the collaborative efforts within Avera to tackle mental health challenges. The episode emphasizes the importance of storytelling, social media, and community partnerships in breaking the stigma around mental health and improving access to services. Lindsey also touches on the future of mental health marketing, including the role of artificial intelligence and workforce development in rural areas. A must-listen for those interested in the intersection of healthcare, marketing, and mental health advocacy.

00:00 Introduction to Suicide Prevention

01:17 The Role of Healthcare Systems in Mental Health

01:34 Meet Lindsey Meyers from Avera Health

02:52 Lindsey's Journey in Behavioral Health Marketing

05:34 Avera's Proactive Approach to Mental Health

09:59 Impact of COVID-19 on Mental Health Services

12:19 Ask the Question Campaign

17:53 Communication Challenges in Mental Health

25:27 Storytelling and Social Media in Healthcare

31:19 Future Trends in Mental Health Marketing

33:18 Avera Health's Future Goals

35:23 Conclusion and Contact Information

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