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Aug. 7, 2024
The Move in Podcast Marketing with Jason Falls
Join Larry Williams of Unlock Health as he sits down with Jason Falls, executive producer at the Podcast Network, to explore the multifaceted world of podcasting.
They discuss the inherent challenges of achieving organic growth, the impact of the COVID-19 pandemic on podcast popularity, and the best practices for creating audience-centric content. Gain valuable advice on effective podcast setup, including equipment and software recommendations, and learn strategies to build a loyal listener base.
The episode also delves into innovative trends such as diversified podcast formats and high production value series, along with creative monetization techniques beyond traditional advertising.
Jason Falls shares his expertise on:
- The importance of maintaining consistency
- Engaging content
- Forming strategic partnerships
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